Our Founder – Joshua Ho on the SaaS Insider Podcast

We recently shared our ‘rise up’ story on the SaaS Insider Podcast with host Shira Abel (find her on Twitter @shiraabel ). We briefly touch on referral marketing, but really dig into how our SaaS business was able to slowly climb to where we are today.

Our First Team Meetup

Our team has grown quite a bit, especially within the last year. We now have a team of 7, and we plan to continue growing. A fun fact, we actually had our first-ever, in-person team meetup. You see, even though the main team is located in the D.C. area, we all work remotely. Well, earlier this week we made it a point to connect. We planned a lunch and a team event, and both were successful. It really helped get us all engaged and recharged, now we’re a well-oiled machine and we’re all moving in the same direction.

The Referral Rock Story

To be frank, all businesses start off as an idea. Back in 2013, the idea of providing small businesses with the tools to run their own referral program was born. Not too long after that,  In December of 2013 to be exact, Referral Rock was created and referralrock.com was registered. Referral Rock was in motion and was no longer just an idea. 

Online Web Notes – UberNote: Lessons Learned

The Backstory

UberNote Online Web Notes started as a side project built in a townhouse north of Baltimore on nights and weekends. We had our own personal need to keep our notes in the cloud.  (This was before mobile apps, smartphones, and our biggest competitors had an online note product.)

As UberNote grew useful for our friends and family, we created a company and left our full-time jobs to travel down the path of a technology start-up. Starting a company with some of your best friends is not something everyone gets to experience and I believe we truly valued it.  UberNote went through all the ups and downs of a start-up; funding, a start-up incubator (Launchbox Digital), paying customers, various business models, failed attempts at being acquired and finally shutting down.

Code Reuse as a Growth Hack

When developing software you are almost always looking to code for reuse.  It’s great if you can use it multiple times in an application, but what about taking parts to create something standalone and useful as a marketing tool?

While doing some experimental coding for Referral Rock I was trying to find out if I could see how many times a link was liked, shared, tweeted, pinned…